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Q&A with Rolf Prima Wheel Systems

Rolf Wheels got its start back in 1997 when founder Rolf Dietrich partnered with Trek to bring paired-spoke wheels to market. After the license agreement expired in 2001, Dietrich founded Rolf Prima Wheel Systems with three former Trek/Bontrager product engineers. One of those former Trek/Bontrager employees, Brian Roddy, would eventually become Rolf Prima’s owner. I spoke with Roddy at this year’s Interbike trade show, where we discussed Rolf’s wheels, gravel and adventure riding, and what the company has in store for 2016.

GRAVELBIKE: Do you think that disc-equipped gravel and adventure bikes will standardize on 142mm rear spacing?

Rolf Prima: We hand-build everything pretty much to order, so we build fronts as 9 mm, 12 mm, or 15 mm, and rears as 135 mm or 142 mm no problem. That said, the industry will probably coalesce around 12 mm thru-axles front, and 142 mm rear. I think everyone–the industry and customers, alike–really wants the proliferation of standards to slow down and stick so they know that their expensive bikes and components will be replaceable, serviceable, or upgradeable in a few years (instead of becoming obsolete).

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